Creativity: What Works & What Doesn’t
DoubleTree by Hilton 11:30 AM 1 PM // 1.21.2013
Andy Mendelsohn, Erwin Penland Advertising, 2010 Silver Medal Winner
As Executive Creative Director at Erwin-Penland Advertising Andy Mendelsohn is more than qualified to make a presentation about what makes good creative. Mendelsohn is the creative lead on new business efforts as well as the ultimate decision-maker on the agency’s creative work for clients in both its New York and Greenville, S.C., offices. Prior to joining Erwin Penland, Mendelsohn was an associate creative director at Saatchi & Saatchi in New York, then served as creative director at New York’s Warwick Advertising, where his clients included Heineken, Amstel Light, Fruit of the Loom, Lexmark and Knorr soups and sauces. He came to South Carolina in 2000 as senior vice president and executive creative director at Henderson Advertising in Greenville and then joined Erwin Penland in 2005.