Topic:

Marketing and Sales

Prospering in 2018 Conference Date:

March 1, 2018 (snow-date 3/8)

Location:

Blue Ridge Community College, Flat Rock, NC

Building:

Blue Ridge Conference Center

Cost:

No charge due to sponsor support

Schedule:

8:30-9:30 am Brand Clarity to Grow Your Business in 2018 by Murphy Capps, CEO Kudzu Brands (Gala Room)
9:45-10:45 am Five Steps to Create an Effective Content Marketing Strategy by Justin Belleme (Gala Room)
Creating effective digital content marketing strategies requires a combination of skills and experience that can be challenging to grasp for many small business owners. This presentation will cover five key steps to creating an effective strategy including the main sections to include in your strategy, as well as tips for keeping up with the industry, and getting peer and community support while on your journey to understand and master digital marketing. Building a strategy that is manageable while also keeping up with the constant changes to digital marketing tools and channels can be challenging. This presentation will share practical tips and advice on how to overcome these challenges.

11:00 am-12:00pm How to Create and Distribute Content that Grows Your Business by Sarah Benoit (Gala Room) Approximately three-quarters of marketers view content marketing as more than a campaign tactic; they consider it a business process, and 75% of marketers plan to spend more money on content marketing this year. In 2018 content can mean many different things: blog posts, case studies, e-books, e-newsletters, social media, infographics, live streams, animated GIFs, photographs, videos, and more. Get tips and best practices on how to create pieces of content that will motivate and connect with your audiences. Find out how digital marketing pros help clients choose creative mediums and digital channels that will help them reach their sales and conversion goals.

12:00-1:00pm Lunch and Networking (Gala Room and Pre-event Area)

Afternoon Tracks to Grow Your Organization:

1-2pm
1. Better Business Facebook Page Engagement in 2018 – Marc Czarnecki with Web Tech Czar
2. Using Video to Improve your SEO and Find More Customers – Brooks Norman with Channel 70 Productions
3. Creating Brand Clarity in Your Key Business Communications – Michelle Owen with Project Design Inc.

2:15-3:15pm
1. Google Apps for Business – Marc Czarnecki with Web Tech Czar
2. Tips for Creating a YouTube Spot – Brooks Norman with Channel 70 Productions
3. Creating Brand Clarity in Your Advertising Collateral – Michelle Owen with Project Design Inc.

3:30-4:30pm
1. Better Business Facebook Page Engagement in 2018 – Marc Czarnecki with Web Tech Czar
2. Video Workshop for Small Businesses – Brooks Norman with Channel 70 Productions
3. What to Know before Self Publishing your Book – Michelle Owen with Project Design Inc

Co-Sponsor(s): BRCC Small Business Center

Fee:

No Cost

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Phone: 828-694-1779