Building a Business Website Using WordPress

Nov. 8, 2018
Thu 9:30 AM to 12:30 PM
Topic: Business Basics

Program: Building a Business Website Using WordPress Date: Wednesday November 8, 2018 Time: 9:30 AM-12:30 PM Location: BRCC Henderson County Campus Campus Building: Continuing Education Building Room: 122 Cost: No charge due to support from the State of North Carolina and BRCC Small Business Center to assist entrepreneurs. Class Description: Having a web presence is critical for any business. Learn how to build your business’ web platform with WordPress, one of the most popular website publishing platforms on the open source market. This course will offer a thorough overview of the background, install process, setup, and build out process of a WordPress website. Topics covered will be: Initial setup, Inserting content, selecting the correct template, selecting the correct plugins, optimization, and security. This class is great for beginners, but advanced WordPress users will also benefit greatly. Laptop recommended but not required.

Speaker(s): Boomer Sassmann, Owner – Big Boom Design

Fee: No Cost

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Phone: 828-694-1779

How to Start a Business and Form an LLC

Nov. 15, 2018
Thu 12:30 PM to 4:30 PM
Topic: Start-up Assistance

How to Start a Business and Form an LLC Location: BRCC Transylvania County Campus – Brevard Date: November 15, 2018 Time: 12:30 PM – 4:30 PM Building: TRCT Room: 220 Cost: Program is offered at no charge, due to sponsor support, from the State of North Carolina and Blue Ridge Community College Small Business Center. This seminar is designed for pre-start and start-up business owners that want to learn more about what it takes to start a for-profit organization using the popular Limited Liability Company (LLC) form of business. Topics will include: how to create an operating agreement, how major business decisions are made and what fees and licenses are required. You’ll also learn how to choose a unique name that meets state requirements.

Speaker(s): Michelle Tracz, CPA, CFE, CGMA, PLLC

Fee: No Cost

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Phone: 828-694-1779

Business Start-Up Basics

Nov. 20, 2018
Topic: Start-up Assistance

Business Start-Up Basics Location: BRCC Henderson County Campus – Flat Rock Date: November 20, 2018 Time: 4:15 – 5:15 pm Building: Continuing Education Building Room: 122 Cost: Program is offered at no charge, due to sponsor support, from the State of North Carolina and Blue Ridge Community College Small Business Center. 4:15- 5:15 pm – Designed for pre-start and start-up business owners that want to learn more about what resources are available and requirements through the federal, state, region, county, city, for-profit and non-profit organizations to help you start your business. Example: BRCC’s Small Business Center offers one-on-one confidential business coaching, training’s and referrals at no cost due to State of North Carolina funding to help NC entrepreneurs.

Speaker(s): Gary C. Heisey, Brand Door

Fee: No Cost

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Phone: 828-694-1779

Branding to Grow Your Business Monthly Meet-Up

Nov. 20, 2018
Tue 5:30 PM to 6:30 PM
Topic: Marketing and Sales

Branding to Grow Your Business November 20, 2018 Time: 5:30-6:30 PM Location: Continuing Education Building Room 122 What we’re about: Inviting all entrepreneurs and business owners, on a monthly basis, that desire to learn more about branding and marketing best practices and for a pre-startup, startup, existing or a scale-up business. Branding to Grow Your Business Meet-up helps connect like-minded individuals and provides an engaging program providing you tips and discussions to create a brand, market your brand, review your brand or rebrand. Meet-up is for one hour. Learn simple, surprising, and significant insights and tips that are useful, relevant, and actionable to get the word out about your business on online and through social media to grow your business This meet-up group is led by Gary Heisey — the Founder and Brand Strategist with Brand Door. Learn something every time – Jimmi ; This is my 3rd session and I’ve gotten useful info from each session & will continue to attend – Vickie

Speaker(s): Gary Heisey; Founder and Brand Strategist with Brand Door

Fee: No Cost

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Phone: 828-694-1779

Using Google AdWords Driving Traffic to Your Website

Nov. 26, 2018
Mon 1:00 PM to 4:00 PM

Using Google AdWords Driving Traffic to Your Website
Date: October 22, 2018
Time: 1:00 – 4:00 PM
Building: Continuing Education
Room: 122
Description: Drive traffic to your business website and/or blog using Google Pay-Per-Click campaigns. This workshop will be an introduction to Google Pay-Per-Click or PCC advertising. We will start by setting up a brand new PPC account, executing some keyword research and creating a starter batch of ads. Laptop recommended but not required.

Speaker(s): Boomer Sassmann

Fee: No Cost

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Phone: 828-694-1779
Email: b_kish@blueridge.edu

WNC Branding Conference

Nov. 29, 2018
Thu 8:30 AM to 4:30 PM
Topic: Marketing and Sales

2018 WNC Branding Conference Date: November 29, 2018
Location: BRCC Technology Education & Development Center (TEDC) Conference Hall
Time: 8 AM – 4:30 PM Schedule:

8:00 AM Registration
8:30 AM Welcome – Ben Kish, BRCC SBC Director and BRCC President, Laura Leatherwood
8:35 AM Keynote – Phil Davis, Tungsten Branding
9:35 AM Break
9:45 Brand Tool Box – Gary Heisey, Brand Door
10:45 Break
11:00 AM Applying Brand Tools – (Ben Kish, BRCC SBC Director and Gary Heisey, Brand Door)
12:00 PM Lunch – food trucks in parking lot – attendees self-pay
1:00 PM Breakouts
A. Create Your Brand (Gary Heisey)
B. Growing Your Brand Through Networking (David Riddell, Big Frog Custom Tee-Shirts)
C. Accessing Money to Grow Your Brand(Mountain BizWorks and Self-Help Credit Union)
2:15 PM Breakouts
A. Market Your Brand (Gary Heisey, Brand Door)
B. Protecting Your Brand
C. Designing Your Brand (FASTSIGNS, BP Solutions Group, …)
3:30 PM Breakouts
A. Brand Review and Re-branding (Gary Heisey, Brand Door)
B. Using Market Research to Grow Your Brand (Kristen Gentry)
C. Online Brand Strategy for 2019

Speaker(s): Gary Heisey, Brand Door; Phil Davis,Tungsten Branding; Ben Kish, BRCC SBC Director

Co-Sponsor(s): Henderson County Chamber, Hendersonville SCORE, Brand Door

Fee: No Cost

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Phone: 828-694-1779