Date and Time


  • Saturday April 27 9am-4:30pm and Sunday April 28 1:00-4:00pm
  • Saturday May 4 9am-4:30pm and Sunday May 5 1:00-4:00pm
  • Saturday May 18 9am-4:30pm and Sunday May 19 1:00-4:00pm
  • Saturday June 22 9am-4:30pm and Sunday June 23 1:00-4:00pm


Blue Ridge Community College 180 West Campus Drive, Flat Rock, NC – Technology Education & Development Center – Room: 201


No cost due to sponsor support

Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales.

In this “how to” seminar, you will learn the elements of a good brand and how to create your new brand. This branding seminar is intended for those starting a new business or for an existing new business owners who only have a name and logo, but not a complete brand.

Elements of a good brand include: compelling trademark free name, matching domain name, eye catching logo, connecting tagline, inspiring brand story, strong brand promise, elevator pitch that connects with people, company culture that attracts new customers, right pricing strategy, brand font and colors that work together to “attract” new customers and “retain” existing customers.

This is not an academic info class, but in a computer lab where you are provided a copyrighted downloadable Create Your Brand System where a brand coach walks you through the necessary steps to create your brand. Your new brand is saved on a word file that you take home with you. This process makes it easier to create your brand. Limited seating – Reservation required. Co-Sponsor: Mountain Bizworks and SCORE Western North Carolina

Speaker(s): Gary Heisey, Brand and Marketing Strategist with Brand Door